Programme Overview

The one-year Bachelor of Journalism and Mass Communication (BJMC) programme at AISECT University, Hazaribagh, is a specialized course designed to provide foundational and practical knowledge in the field of media and communication. Tailored for students aiming to build a career in journalism, digital media, public relations, and broadcasting, this programme blends theoretical concepts with real-world exposure. Students are introduced to core areas such as news reporting, media ethics, mass communication theories, photojournalism, content creation, and media laws. The curriculum emphasizes hands-on learning through workshops, newsroom simulations, field assignments, and internships with local and national media houses. With access to modern media labs and experienced faculty, learners are trained to think critically, report ethically, and communicate effectively across multiple platforms. The programme is ideal for aspiring journalists, content creators, and media professionals seeking a quick yet comprehensive entry into the dynamic world of mass communication. Upon successful completion, students are equipped with the skills and confidence to pursue opportunities in print, electronic, and digital media sectors or advance to higher studies in communication and journalism.

  • 1 Year

    Duration of programme

  • Under Graduate

    Level of Study

Key Highlights

Industry - Oriented Carriculum
Hands - on Training
Focus on Digital Media
Experienced Faculty
Ethics & Media Law

How will you benefit

Diverse Career Opportunities BJMC opens doors to various fields like journalism, advertising, public relations, digital media, and content creation, offering flexibility in career choices.
Strong Communication Skills The course helps in developing excellent written and verbal communication skills, which are essential in both media and corporate sectors.
Creative & Dynamic Work Environment Students get to work in exciting, fast-paced industries where creativity and new ideas are highly valued—like TV, radio, print, and online platforms.
Platform to Influence Society Media professionals have the power to inform, educate, and shape public opinion, allowing BJMC graduates to make a meaningful impact on society.

What will you study

Fundamentals of Journalism

Mass Communication Theories

Media Law and Ethics

Digital Media & Content creator

  • PO-1-Strong Foundation in Media Principles: Graduates will understand core concepts of journalism, mass communication, and media ethics, preparing them for roles in print, electronic, and digital media.
  • PO-2-Effective Communication Skills: Students will develop excellent verbal and written communication skills, enabling them to report, write, edit, and present news and content effectively across platforms.
  • PO-3-Technical Proficiency in Media Tools: Learners will gain hands-on experience with tools and technologies used in journalism, such as video editing, camera operation, audio production, and digital publishing.
  • PO-4-Critical Thinking and Ethical Reporting: The course fosters analytical thinking, fact-checking, and responsible journalism, ensuring graduates can approach stories with fairness, accuracy, and integrity.
  • PO-5-Career Readiness and Industry Exposure: Through internships, projects, and industry interaction, students are prepared for entry-level jobs in news agencies, PR firms, content creation, and other communication fields.

  • PSO-1-Understanding of Media and Society: Students will gain insight into how media influences and reflects social, political, and cultural realities, and how to create content that resonates with diverse audiences.
  • PSO-2-Proficiency in News Writing and Reporting: Learners will develop skills to gather, analyze, and present news in a clear, concise, and compelling manner for newspapers, TV, radio, and digital platforms.
  • PSO-3-Skills in Multimedia Production: Graduates will be able to produce journalistic content using audio-visual tools, including scripting, shooting, and editing for news and feature formats.
  • PSO-4-Knowledge of Public Relations and Advertising: The course equips students with an understanding of strategic communication, branding, campaign planning, and media relations essential for careers in PR and advertising.
  • PSO-5-Digital Media and Social Media Management: Students will learn to create and manage content for digital platforms, including blogs, podcasts, and social media, adapting to the demands of modern digital journalism.

  • PEO-1-To Build a Strong Academic Foundation in Journalism: Equip students with a comprehensive understanding of journalism, communication theories, media ethics, and the role of media in society.
  • PEO-2-To Develop Professional and Practical Media Skills: Prepare students with hands-on experience in reporting, editing, photography, videography, and multimedia content creation for various media platforms.
  • PEO-3-To Promote Ethical and Responsible Journalism: Inculcate strong ethical values and a sense of social responsibility, enabling students to practice fair, balanced, and impactful journalism.
  • PEO-4-To Foster Creativity and Critical Thinking: Encourage analytical thinking, creative storytelling, and problem-solving abilities to address challenges in the fast-evolving media landscape.
  • PEO-5-To Enable Career Readiness and Lifelong Learning: Empower graduates with the skills and confidence needed for employment in media, communication, and related fields, while inspiring them to pursue higher studies and continuous professional development.

Curriculum

  • Introduction to Communication
  • Print Journalism
  • Introduction to Radio Journalism
  • Introduction to Television Journalism

CAREERS AND EMPLOYABILITY

Advertising & Public Relations
Broadcasting & Film Industry
Corporate Communication
Digital Media & Content Creation

ELIGIBILITY CRITERIA

Graduation in any discipline

SC/ST-45% and Gen/OBC-60%

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