Programme Overview

The one-year Bachelor of Journalism and Mass Communication (BJMC) programme at AISECT University, Hazaribagh, is a specialized course designed to provide foundational and practical knowledge in the field of media and communication. Tailored for students aiming to build a career in journalism, digital media, public relations, and broadcasting, this programme blends theoretical concepts with real-world exposure. Students are introduced to core areas such as news reporting, media ethics, mass communication theories, photojournalism, content creation, and media laws. The curriculum emphasizes hands-on learning through workshops, newsroom simulations, field assignments, and internships with local and national media houses. With access to modern media labs and experienced faculty, learners are trained to think critically, report ethically, and communicate effectively across multiple platforms. The programme is ideal for aspiring journalists, content creators, and media professionals seeking a quick yet comprehensive entry into the dynamic world of mass communication. Upon successful completion, students are equipped with the skills and confidence to pursue opportunities in print, electronic, and digital media sectors or advance to higher studies in communication and journalism.

  • 1 Year

    Duration of programme

  • Under Graduate

    Level of Study

Key Highlights

Industry - Oriented Carriculum
Hands - on Training
Focus on Digital Media
Experienced Faculty
Ethics & Media Law

How will you benefit

Gain hands-on experience in reporting, editing, and media production across print, digital, and broadcast platforms.
Develop strong communication, storytelling, and public speaking skills vital for careers in media and beyond.
Understand media ethics, laws, and global issues to become a responsible and informed media professional.
Open doors to diverse career opportunities in journalism, advertising, public relations, and digital media.

What will you study

Fundamentals of Journalism

Mass Communication Theories

Media Law and Ethics

Digital Media & Content creator

  • PO-1- Graduates will be able to demonstrate a strong foundation in journalism, mass communication, and media ethics to effectively navigate various media platforms.
  • PO-2- Graduates will be able to communicate clearly and persuasively through written, verbal, and visual forms suitable for print, electronic, and digital media.
  • PO-3- Graduates will be able to operate media technologies and tools including video cameras, editing software, sound equipment, and digital publishing platforms.
  • PO-4- Graduates will be able to analyze news and media content critically, applying ethical principles and fact-checking practices in their professional work.
  • PO-5- Graduates will be able to adapt to fast-paced media environments through real-world exposure via internships, fieldwork, and industry projects.
  • PO-6- Graduates will be able to research, report, and create original content that reflects social awareness, inclusivity, and public interest.
  • PO-7- Graduates will be able to apply knowledge of media laws, rights, and responsibilities in adherence to legal and ethical standards.
  • PO-8- Graduates will be able to conceptualize and produce content for advertising, public relations, and corporate communication campaigns.
  • PO-9- Graduates will be able to work effectively in teams and collaborate with professionals from diverse cultural and social backgrounds.
  • PO-10- Graduates will be able to understand audience behavior and media consumption patterns to tailor content accordingly across various platforms.
  • PO-11- Graduates will be able to engage in entrepreneurial ventures such as digital content creation, blogging, podcasting, or independent journalism.
  • PO-12- Graduates will be able to pursue higher education and research in journalism, communication studies, and allied disciplines.

  • PSO-1-Understanding of Media and Society: Students will gain insight into how media influences and reflects social, political, and cultural realities, and how to create content that resonates with diverse audiences.
  • PSO-2-Proficiency in News Writing and Reporting: Learners will develop skills to gather, analyze, and present news in a clear, concise, and compelling manner for newspapers, TV, radio, and digital platforms.
  • PSO-3-Skills in Multimedia Production: Graduates will be able to produce journalistic content using audio-visual tools, including scripting, shooting, and editing for news and feature formats.
  • PSO-4-Knowledge of Public Relations and Advertising: The course equips students with an understanding of strategic communication, branding, campaign planning, and media relations essential for careers in PR and advertising.
  • PSO-5-Digital Media and Social Media Management: Students will learn to create and manage content for digital platforms, including blogs, podcasts, and social media, adapting to the demands of modern digital journalism.

  • PEO-1-To Build a Strong Academic Foundation in Journalism: Equip students with a comprehensive understanding of journalism, communication theories, media ethics, and the role of media in society.
  • PEO-2-To Develop Professional and Practical Media Skills: Prepare students with hands-on experience in reporting, editing, photography, videography, and multimedia content creation for various media platforms.
  • PEO-3-To Promote Ethical and Responsible Journalism: Inculcate strong ethical values and a sense of social responsibility, enabling students to practice fair, balanced, and impactful journalism.
  • PEO-4-To Foster Creativity and Critical Thinking: Encourage analytical thinking, creative storytelling, and problem-solving abilities to address challenges in the fast-evolving media landscape.
  • PEO-5-To Enable Career Readiness and Lifelong Learning: Empower graduates with the skills and confidence needed for employment in media, communication, and related fields, while inspiring them to pursue higher studies and continuous professional development.

Curriculum

  • Introduction to Communication
  • Print Journalism
  • Introduction to Radio Journalism
  • Introduction to Television Journalism

CAREERS AND EMPLOYABILITY

Journalism
Public Relation
Advertisement and Marketing Community
Digital Media and Content Creation

ELIGIBILITY CRITERIA

Graduation in any discipline

SC/ST-45% and Gen/OBC-60%

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