Programme Overview

AISECT University, Hazaribag, recognized among the best universities in India, offers a Bachelor of Business Administration (BBA) program designed in accordance with the National Education Policy (NEP) 2020 from the academic session 2023–24. The program provides rigorous training in Business Management, covering key areas such as General Management, Marketing, Human Resource Management, Finance, and Business Analytics & Digital Marketing. With a focus on contemporary business challenges, it equips students to manage change in dynamic environments, develop problem-solving abilities, and build versatile business skills applicable across industries through a balanced blend of theoretical learning, practical exposure, and industry-driven projects.

  • 3 Years

    Duration of programme

  • Under Graduate

    Level of Study

Key Highlights

NEP 2020-Aligned Curriculum
Comprehensive Coverage
Industry-Integrated Learning
Career-Ready Skill Development
Learn from International Faculty

How will you benefit

Gain a strong foundation in business concepts with practical, industry-relevant skills.
Enhance leadership, communication, and analytical abilities for diverse career paths.
Build adaptability to excel in dynamic and technology-driven business environments.
Access opportunities for internships, entrepreneurship, and higher studies worldwide.

What will you study

Core principles of Management, Marketing, Human Resources, and Finance.

Business Analytics, Digital Marketing, and emerging trends in global business.

Strategic decision-making, problem-solving, and organizational behavior.

Practical application through case studies, projects, and industry interactions.

  • PO-1- Graduates will be able to demonstrate maturity, professionalism, and effective teamwork skills in diverse business settings.
  • PO-2- Graduates will be able to understand and explain the general operations and functional areas of business.
  • PO-3- Graduates will be able to analyze, investigate, and solve complex business problems using appropriate tools and techniques.
  • PO-4- Graduates will be able to apply theoretical knowledge to practical business scenarios for effective decision-making.
  • PO-5- Graduates will be able to communicate ideas and strategies clearly and persuasively in both written and oral forms.
  • PO-6- Graduates will be able to use analytical, quantitative, and technological skills to interpret business data and trends.
  • PO-7- Graduates will be able to recognize and address ethical, legal, and social responsibilities in business practices.
  • PO-8- Graduates will be able to adapt to dynamic business environments and manage organizational change effectively.
  • PO-9- Graduates will be able to integrate global perspectives into business strategies and decision-making.
  • PO-10- Graduates will be able to develop leadership qualities and entrepreneurial capabilities for career advancement.
  • PO-11- Graduates will be able to engage in lifelong learning and professional development in the field of business and management.
  • PO-12- Graduates will be able to collaborate across disciplines and cultures to achieve organizational objectives.

  • PSO-1- Students will have practical learning exposure through summer internships, industrial visits, business plan development, and field projects.
  • PSO-2- Students will have the ability to demonstrate analytical and problem-solving skills in their chosen specialization areas of Finance, Human Resource, and Marketing to address business challenges.
  • PSO-3- Students will have the capability to understand and develop new dimensions of knowledge through open electives aligned with industry needs.
  • PSO-4- Students will have proficiency in using business analytics, digital tools, and emerging technologies for effective decision-making.
  • PSO-5- Students will have the competence to design, implement, and evaluate strategic business plans for organizational growth.
  • PSO-6- Students will have interpersonal and leadership skills to work effectively in diverse teams and multicultural environments.
  • PSO-7- Students will have the confidence and entrepreneurial mindset to initiate, manage, and sustain business ventures.

  • PEO-1- To provide students with practical exposure and comprehensive knowledge of business concepts, theories, and practices for effective application in real-world scenarios.
  • PEO-2- To develop the ability to identify, analyze, and solve business problems, enabling effective and strategic decision-making.
  • PEO-3- To nurture entrepreneurial skills, creativity, and decision-making abilities for initiating and managing successful ventures.
  • PEO-4- To enhance communication, interpersonal, and leadership skills for excelling in professional and organizational roles.
  • PEO-5- To create socially responsible professionals with ethical values, equipped to pursue advanced studies or build rewarding careers in business and management.

Curriculum

  • Fundamental of Entrepreneurship
  • Principles of Management
  • Business Math
  • Business Environment
  • Managerial Economics

  • Organizational Behavior
  • Business Communication
  • Introduction to Accountancy
  • Macro Economics

  • English Language and Scientific Temper
  • Business Statistics
  • Business Law
  • Business Ethics and CSR
  • Retail Management

  • Introduction to Soft Skill and Team Building
  • Financial Management
  • Marketing Management
  • Production & Operation Management
  • Human Resource Management

  • Human Values & Ethics
  • Public Relation & Corporate Image
  • Case Study Analysis
  • Marketing Group
  • Consumer Behaviour
  • Advertising and Sales Management
  • Retail & Rural Marketing
  • HR Group
  • Management Training and Development
  • Human Resource Planning and Development
  • Legal Framework Governing Human Relation
  • Finance Group
  • Security Analysis and Portfolio Management
  • Financial Institution & Services
  • Tax Management & Planning
  • Retail Group
  • Brand Management
  • Retail Techniques & Skills
  • Retail Marketing
  • Production Group
  • Technology Management
  • Productivity
  • Material Management

  • Business Research
  • Corporate Strategy
  • Marketing Group
  • Service Marketing
  • Digital Marketing
  • International Marketing
  • HR Group
  • Management of Industrial Relations
  • Organizational Change and Intervention Strategies
  • International Human Resource Management
  • Finance Group
  • Working Capital Management
  • Financial Derivatives
  • Banking & Finance
  • Retail Group
  • Supply Chain Management
  • Mall & Risk Management
  • Customer Relationship Management
  • Production Group
  • Quality Management & ISO
  • Process Planning and Control
  • Process Reengineering
  • Entrepreneurial Project Work & Viva Voce
  • Business Research

CAREERS AND EMPLOYABILITY

Corporate Management and Administration
Marketing & Sales
Finance and Banking
Entrepreneurship and Startups

ELIGIBILITY CRITERIA

10+2 PASS

GEN.-45% ST, SC, OBC-40%

 

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Aisect University Jharkhand

Village:- Jonhiya, (Tarba - Kharba) P.O.-Mahesra, P.S.-Daru, Hazaribag– 825301 (Jharkhand) India

8252299990 | 8404884433 | 8292846702

info@aisectuniversityjharkhand.ac.in

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